Manvi Agarwal : Creating a perfect balance.

Updated: Feb 22, 2021

Manvi Agarwal is an inspiring lady, who manages her profession and her start-up simultaneously without compromising the quality of work.

“Once you start with a journey there is no looking back"

Tell us something about your business.

  • “Although, I am an engineer and work as a developer in an MNC. I love making chocolates, so I came up with my start-up named, 'ChocoWorkz' from my home. Our start-up is based in Delhi and we specialize in hand-made chocolates.”

How did you get the concept or idea for your business?

  • "I have relished cooking since my childhood. I did my course for chocolate making during school.”

  • “After graduating and before getting placed, I received a teacher’s day order and gained a lot of appreciation, this instilled in me to create a page on Facebook but then due to certain professional circumstances the chocolate making journey came to a halt. Later on, It all renewed with the Christmas Carnival of 2017 where I had my stall. And then there was no looking back."

What was your mission at the outset?

  • “As of now, I receive my orders due to my connections. I want to expand and want to broaden the customer base. Other than that, I wish to have my chocolate studio.”

How do you advertise your business?

  • “I advertise my business through social media, sponsored ads, word of mouth, referrals." She further stated, "I have contacts with various social groups.”

What are your company's goals?

  • "I usually work on an occasional basis like during Valentine's weeks and festival seasons. So, I aspire to receive orders more frequently."

What are your responsibilities as a sole proprietor?

  • “From making chocolates in a very hygienic condition especially after COVID-19, and to make sure that it is delivered to the right person in the right hand is the major responsibility. “

  • She added, "I do not even charge my customer if they do not like the taste and I am open to all kinds of feedback."

To what do you attribute your success?

  • "My parents", continuing this she said, "Even after belonging to a family background, where girls are not given much liberty in the business, still the immense support I receive from my parent is what makes me say this."

How is your business different from your competitors?

  • She claimed that "Everyone is making chocolates as making chocolates is quite easy. What makes me different from others is, I don’t compromise on the quality. I use high-grade compounds and branded ingredients including Couverture chocolates. I don’t compromise on maintaining a proper stock and investing in my startup thus, giving a new variety every time to the customers."

  • Another point added by her is "My customers always appreciate me for my packaging. I pack my products in a way that I will receive it myself

Have you ever turned down a client?

  • "I once received an order from a baker and the reason behind refusal was again on a quality factor. Other than that being enrolled in a profession, if sometimes, I can’t commit to complete the order so I don’t take it; as I don’t believe in giving fake hopes to my customers."

If you had one piece of advice to someone who is just starting, what would it be?

  • “Don’t hesitate or pull yourself back from investing in proper tools. By focusing on the concept of constructive criticism she said, "Always have a positive outlook towards criticism as it will help you grow."

Interviewed by: Pravleen Kaur

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