Narendra Kumar : Knowledge makes a man unfit to be a slave

Updated: Feb 22, 2021

From a Sales employee at Aircam Media Private to coming up with his own business; Narendra Kumar, the founder of InFokus Techs, has an inspiring journey.

"Commence your startup only if you have the required knowledge and experience in that field."

Tell us something about your business.

  • "We are into Marketing with our main forte in Digital and Social Media Marketing, providing varied services to our customers." He further stated that he has been enrolled in the same business for the past 3 years.

How did you get the concept or idea for your business?

  • "From the very beginning, I was keen to have my startup. The previous job roles gave me the exposure and knowledge to initiate with my business. Although the main reason behind starting a business was my financial needs and to fulfill my daily requirements."

How do you advertise your business?

  • “I use Bulk SMS, Facebook, Google for the promotion of my business. We also maintain a website. So we advertise majorly via Social Media and Digital Media.”

What are your company's goals?

  • "I want to open the branches of my company in multiple cities like Bangalore, Mumbai, and Pune. Although we do provide services all over India; I want to expand my business with the main branch being in Noida. We are trying hard and working towards this goal, as a result, we now have our branches in Lucknow and Karnataka."

How many employees do you have?

  • "Currently, we have 16 employees; including 12 Tele-callers rest members are the part of the Technical team who designs our website and handles the Social Media pages."

To what do you attribute your success?

  • “The needs & wants of life and the dissatisfaction derived out of my previous job was a major push and encouraged me to come up with a startup.”

How is your business different from your competitors?

  • "We provide all solutions and varied services like Bulk SMS, Bulk Whatsapp, IVR, Website Designing, Mobile Application, Facebook Advertisements, and much more. We can also come up with TV Ads.

  • So if a customer approaches our company he will get all services related to Digital and Social Media Marketing from A to Z."

If you had one piece of advice to someone who is just starting, what would it be?

  • Mr. Kumar gave an insightful piece of advice that we should commence our start-up only if we have the required knowledge and experience in the same field.

Interviewed by - Arushi Dang

Team Prashnachainha

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